As search engine optimisation consultants in Waterford we are regularly asked to explain SEO in more detail. Search engine optimisation (SEO) is the art and science of increasing your website’s search engine position for the chosen keywords and phrases that are relevant to your business. The higher your ranking when a search is done, the more qualified visitors you get to your website. Qualified visitors are people that have searched for what you are offering and so they are a highly receptive audience because you are trying to sell them something they already want.
An effective search engine optimisation campaign will achieve higher search engine ranking and bring more qualified traffic to your site and optimised content will convert more visitors to sales on an e-commerce website and thus increase the bottom line figures of the company.
A Responsive Website Development is of very little use to you if no one sees it or if you are not getting enough traffic that leads to enquiries and sales. As search engines are the largest source of traffic, it is wise to concentrate on getting the best results for your website.
Search engine optimisation aims to do this by encompassing a whole range of approaches, which may be used separately or as part of a comprehensive campaign to optimise your business opportunities on the Web.